Media colleague

The emergence and development of the media in the world and the increase in their employment have a significant impact on the issue of information. Informing and creating a communication platform between different people among social networks and based on different work interests has been the biggest change that has occurred in the media field in the past few years. Today’s media have many differences from their traditional type in terms of form and content and have created new solutions in the field of information and media communication.

Today, when virtual media on the web platform have become an influential power in social, economic, cultural and even political relations, the place of information and media communication has become more important in different societies. This issue greatly increases the amount of content produced in the world. On the other hand, it increases the amount of social participation of users and for this reason, it also improves the awareness of users.

Therefore, entering the information society and creating and expanding electronic and internet media provides better and more access to the current events of the world. The media colleague can play a very important role in providing first-hand and up-to-date information, as well as easy communication with the audience and better transfer of content to them. In Rahaco, the media colleague has the important task of providing very unique information of the company and is considered one of the important pillars of advancing our goals.

Duties of the head of the media unit

In rahaco, the media colleague has the important task of providing very unique information of the group and is considered one of the important pillars of advancing our goals. The head of the media unit in Rahaco is responsible for managing and implementing the group’s advertising and information policy, as well as implementing foreign projects.

One of the most important goals of setting up media section is to eliminate the need for outsourcing advertising activities, which is a part of website management. If we want to summarize the duties of the head of the media unit, these duties are:

• Managing the implementation of the website support process
• Managing the implementation of the content production process and content SEO
• Managing the implementation of content production in the field of advertising
• Managing the implementation of content production in the field of public relations
• Management of content uploading in the media of the company
• Managing the implementation of foreign projects

The head of the media unit is responsible for controlling and managing the subsets of the media unit in the direction of the determined strategies. In rahaco the media unit includes the processing unit, advertising unit, text content production unit, audio-visual content production or graphics unit, and also the public relations unit.
Directing and controlling the media associate requires having skills such as familiarity with website installation and setup, management and promotion of company’s websites, the ability to control the content produced for publication on the website based on SEO algorithms, producing specialized content and with company’s standards in order to achieve the goals of the media and Advertising, the ability to direct the audio-visual content production unit to produce content with design and graphic tools such as After Effects, Premiere, Illustrator, Photoshop, providing effective advertising solutions, managing the advertising unit in order to increase the efficiency of advertising and increase its impact on sales, Helping the branding of the company, creating and maintaining a favorable image of the organization with the aim of strengthening the organization’s position.
One of the most key skills of the head of the media unit and actually website management is the analysis and continuous review of the website. The meaning of website optimization analysis is using website design and programming techniques, suitable site content, external factors and the use of SEO science.

The best tools for online website review and optimization

Among the best tools for online website review and optimization for media partners, we can mention Google Webmaster, Google Analytics, Warnek, GT metrix, similar web, etc.Among the best tools for online website review and optimization for media partners, we can mention Google Webmaster, Google Analytics, Warnek, GT metrix, similar web, etc. Each of these tools has provided us with the possibility to analyze a part of the website. The use of each can be defined as follows:

As a result of these analyses, an increase in visits and click rate, an improvement in the customer recognition process, and the targeting of people’s searches are achieved. Using these tools, you can check the loading speed of the website, the external links of the website, the layout of the content on the website, keywords and links related to it, and get reports and statistics based on the website’s status.

Request for media colleague in Rahaco

In Rahaco, a progress path has been designed for each direction. Using the abilities mentioned above and increasing the skills needed by a webmaster, such as the skill of compiling attractive and readable content, marketing and ranking in search engines, analyzing the website using relevant tools in a specific time frame and formulating a strategy that fits the current market conditions and competitors, as well as the use of experience, improve the position of the website and, as a result, pave the career path of the supervisor to the management of the media unit.
If you are also interested in working in Rahaco media department and you see the mentioned abilities in yourself, you can take a step towards improving your individual abilities and approaching your goals by completing the following employment form and sending it to the human resources unit of the company.